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Why is an Internet Marketing Strategy Vital

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Would you not make an effective marketing plan to flourish your business? Would you not prefer a big ad board in the area where there is a lot of traffic? If you are a business owner, you will surely reply positive to these questions. This means you certainly need a marketing strategy to get customers and boost your profits and longtime relationships. Taking this concept in a bit wider manner, when you put your business on the Internet, you need an effective Internet marketing strategy that will fetch more traffic to your site and thereby boost your popularity, reputation, and relationships with the varied customers.

Just like the conventional marketing strategy that results in the growth of your business, an effective Internet marketing strategy is inevitable for your business to prosper online. However, the saddest fact is that a majority of the businesses on the WWW have ignored this most beneficial marketing tool, the strategic planning for their existence and growth. It is due to the misconception that everything right from the designing of the Web to SEO is the role of the Web designer. This is the main reason why you might still face the problems of low traffic, minimal sales, zero subscriptions to updates and newsletters, and less conversion on your blog or forum.

If your Web site is the one that is facing these problems, you perhaps need an effective Internet marketing strategy formulated by a professional. Such a strategy has the power to position your site such that more and more people feel like accessing and going through your site. Marketing your business on the Internet via an effective strategy brings forward many benefits that the offline or traditional marketing do not offer. One of them is the variety of convenient as well as efficient marketing methods available to reach almost everybody around the globe. These methods include newsletters, blogs, social networking sites, e-mails, video, audio, and feeds; which are replacing the popularity of traditional methods such as newspapers and radio.

The most specific benefit of the Internet marketing strategy is its ability to target the required demographics. If you choose for online marketing, you can reach your specific customers as per the location, gender, age, occupation, income levels, and education levels. For example, if your business is into the cosmetics, you will definitely target women, while students will be your target if you are operating an online academic bookstore. This is the most admired benefit that no business would like to ignore.

Another vital benefit is that such a strategy facilitates dynamic changes. In traditional marketing, once you have given the ad on TV or in a magazine, you simply cannot change it. However, online marketing strategy allows you to change the words or audio easily whenever you like to offer the updates on time. The two more equally important benefits of the Internet marketing strategy are tracking the performance of the site in real time and conversing with the client instantly. In short, the conclusion is that the best strategy is the one that is efficient, effective, and easy to implement and meet your business goals.

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Gaslighting Stirring Up Doubt

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There’s a psychological technique called gaslighting which is incredibly potent especially in persuasive situations.

A few nights ago I was watching TV, just flipping around aimlessly, and came upon an old episode of M*A*S*H. In this episode, BJ is bored and to entertain himself he cooks up a plan for amusement at Winchester’s expense.

BJ, the prankster, while Winchester is out, takes a pair of his pants and replaces them with a pair several sizes too large. When Winchester changes into them, BJ is there and casually makes a comment that he’s looking sick and that maybe he’s got a virus or worse.

After a while, BJ changes out Winchester’s pants again, this time for a much smaller pair, and when Winchester puts on this pair, BJ is quick to comment on how much weight Winchester has gained which sends the vain Winchester into a frenzy, prompting him to go on a strict diet.

Having observed this all, Hawkeye asks BJ, “What’s next?”

To which BJ responds, “Tomorrow he gets taller.”

BJ’s prank is a perfect illustration of gaslighting. He, of course, was engaged in a harmless prank. Yet gaslighting has a very nefarious potential. And the main reason I’m writing about it is so that if you find yourself at the receiving end of this technique, you’ll know how to protect yourself.

As with all the techniques I teach, I want to emphasize that these strategies are incredibly powerful and are developed to help with persuasion and should be used ethically with your prospects.

The term gaslighting came from the 1944 film of the same name and came to be defined as the ruthless manipulation of a person into believing something that isn’t true.

The plot of ‘Gaslighting’ involves a husband who wants his wife out of the way. He goes about this by trying to make her seem insane, which in those days resulted in an extended stay in a mental institution. He manipulated her into doubting her sense of reality.

Understanding and influencing how your affluent prospect interprets their reality is an integral part of persuasion.

The technique of gaslighting has five main strategies.

The first way to employ this strategy is through the use of repetitive questioning. When you do this, you plant seeds of doubt in the mind of the person you’re trying to influence.

You can see this tactic used on game shows, where the host will ask the contestant, “Are you sure? How sure are you? Is this your final answer?” This supposedly (though I can’t see it) raises the level of anticipation and sometimes causes the contestant to doubt themselves.

This can be accomplished without even speaking. Picture someone cocking their head, raising their eyebrow. This can install in the receiver that doubt putting them off guard.

It works all the better if you come off as having their best interest in mind.

The second step in this strategy is to point out things that aren’t there.

By using this strategy, you’re undermining a sense of reality. Conversely it can be used to point out qualities and assets in a person who has no idea that these qualities exist within them (especially if they don’t exist within them).

Appealing to someone’s sense of ego and vanity is one way to use this. Think of former bosses or clients or prospects or authority figures, whose egos needed massaging. This is a form of gaslighting.

If the ego massage is completely without merit and the compliments are baseless, then you’ll most likely be discovered. Use subtlety with tiny portions of reality.

Strategy number three is primarily for the use of experts–someone who has specialized knowledge or divine access to information which you haven’t the ‘connections’ to learn. . .i.e. think therapist, minister, psychics. They have very esoteric, mysterious or specialized knowledge that will give you the answer you seek. Rather, the answer that they wish for you to believe you seek.

This phenomenon causes the client to lower defenses and be more trusting and dependent. This may be part of the reason patients sometimes develop crushes on their therapists.

Strategy number four is to reveal the secret thoughts of others.

Another term for this: gossip. But it’s a specialized gossip, maneuvering the person in an attempt to give them ‘insight’ or a heads up about what others are saying and thereby establishing you as the one who cares enough to know the truth in driving a wedge between them and the others you name.

It helps to install positive behavior. Encouragement and praise are more powerful than derision and destruction.

The final strategy employed in gaslighting is to use the mighty power of the many against the fragile power of the one.

This is used by kids in the schoolyard, politicians, religious leaders, in the media, military and educational system. It’s basically an adult version ‘ganging up’.

It’s a group think straight out of 1984.

Being ganged up on is not fun. If you stand alone, it’s difficult to maintain your position.

As you can see, gaslighting isn’t necessarily a nice practice. It is designed into trick someone into doubting themselves and their own sanity. But there are ways that gaslighting can be used for a positive outcome. You have to decide whether it’s the right thing to use this technique and when it’s the right time not to use it.

Pest And Its Concepts

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The concept of PEST analysis seems quite simple. Indeed, there are 4 components of PEST analysis such as political, economic, social and technological factors. It is difficult to say which factor plays the most important role in PEST analysis. It depends on the company, its mission and goals. It for one company technological factors play the most crucial role, the other company should pay the most attention to political changes and economic factors. It also depends on where the company wants to be in near and long term future. This is to say that PEST analysis is very often combined with strategic planning. However are, strategy implies both internal and external factors while pest analysis focuses mostly on external factors and company position and mission in external environments. Now lets analyze concepts of PEST analysis and its key components.

Every company, whether it is small business or a large corporation, is registered or operating in a certain country. Sure, the company may be registered in some exotic islands, while it is actually operating in a European country. Anyway, every company should take into consideration political factors. Why politics? How does it influence business environment? Politics seems to be only about people making statements and declaration which we see mostly on TV. However, every word articulated by a prominent politician may have very serious consequences for national and in some cases even international economy. Thats why analytical departments of major companies analyze statements of political leaders and their possible consequences for their particular business. Those who ignore and refuse to analyze political developments and news may pay a high price, because political constituent is very important in strategic planning. Political instability they result in economic changes and thus a chosen strategy w
ill simply not work. This argument takes us to economic factors.

That should be mentioned that national economy directly influences customer purchasing power. People must have money to be able to pay for services or products. Thats why, before launch of the new product or service offering, the company needs to analyze economic conditions in the country. There are various indicators and indexes that evaluate national economys well being. In the economy is on the rise, people and businesses have money, access to cheap loans and financial programs, and thus, they can afford paying reasonable prices for products and services. Armed with figures it will be easier to design strategic plans pay on general economic situation in the country. Believe it or not, but it is possible to make very attractive offers even in a post crisis economy.

As to the social aspect, it should be noted that society forms the face of business, as business is an inseparable part of the society. In order to be successful it is really necessary to evaluate and assess social trends in terms of generating profits for the company. Were living in the age of social media so, it has become easier to keep track of all social trends and tendencies. It goes without saying that no progress is possible without an effective use of latest technologies. This statement is even not disputed.

Hot Business Brochures And Good Brochure Example

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One of the most powerful advertising tools in marketing are brochures. They can be made very easily, they are efficient and most importantly they are cheap. A lot of companies opt for such print promotional material as it is less expensive than using the services of TV or radio commercials and similar.

When the brochure is made in the best possible way, it can play a very important role in the history of one business. With the help of a good brochure example, anyone will be able to get inspired and to make a successful brochure for the promotion of its company. The truth is that a good brochure example is always of a great importance for any business owner, no matter in what kind of business he is. Some of the brochure examples can be easily downloaded from the internet. This is one of the most convenient ways of getting a great and successful material for your future marketing strategy.

Brochure examples are available in a variety of styles and designs, and like that you will be able to puck the one that will talk the best for the type of the business you are running.

One of the best marketing tools, as many businessmen agree, are brochures. Even though this is a print material, and some might think that it is not as efficient as TV commercials, the truth is that brochures have been voted as one of the most acceptable advertising materials in the last years.

There are many reasons why brochures are so successful as a marketing material but one of the most convincing reasons is that the audiences prefer real contact with the company, even though brochures, than no contact at all (radio or TV commercials).

When you are handling the brochures of your company to the audiences, you are actually showing off your business in a professional manner, and this is why you need to make sure that the brochures are done in the best possible way.

When creating hot business brochures, you need to know that the design comes on the first place. Design is something that the client will notice first, and this is what you need to make it catchy and appealing to the eye. If you are able to do this, you can be sure that you will have a successful marketing campaign.

Creating a brochure online

Creating a brochure online is one of the latest trends nowadays. A lot of businesses are trying to promote themselves, as this is a necessary thing for them to succeed on the market. This is why creating a brochure online is the most convenient way of getting a promotional materials that will actually work.

Creating a brochure online is a very easy and simple process. You just need to have a computer and a internet connection. A lot of online print companies offer very affordable print services where you can make your print promotional material in only a couple of minutes.

Using online print companies is a great thing to save time and money. Since everything can be done from the privacy of your home, you can save not only money but as well time and effort and this is one of the most important things nowadays.

Internet Marketing People Buy From People They Trust And Like

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You have seen the latest movie trailer of the Green Hornet on TV but you have mixed feelings about whether you would go to watch the movie in the cinema.

You find the acting too cheesy and the special effects too far-fetched. Are you going to spend your hard-earned twenty bucks to watch a movie that you might not like?

Probably not, but what if your brothers or sisters or you office colleague said that they have a wonderful time watching the attics of these actors and you would probably have changed your mind and go to queue for the tickets.

Lessons learnt here: it is not that you do not have the trust of these movie studios’ promotional ads in to getting you to see the movie, but you would rather hear it from your trusted friends’ review about the movie. The word of your friends does help to change your mind and made a decision. You have trusted him and everything he said holds weights. In other words you have related to him and you like him.

So, you see that when you write your sales copy, you do not have to use those powerful words or those sneaky words or have to use all the tricks by embedding those commands and phrases.

You do not need to be a snake-oil salesman to do magic for you. All you need to do is to get people to relate to you. You have to make friends with people, and make them feel like they trust you and like you.

So you have to start identifying what your market you want to be in. Get to know who will be your customer, get a visual image of what is it that they want and that would save you all the heart-ache later on whether you are selling the right product to the right people after all.

Definitely you will not get wrong if you know what your customers is taking about and what they want.

The common mistakes make by copy writers is that they are fast in putting on their sales man cap as soon as people are placed in front of them.

You know, people do not like to relate or feel comfortable to sales people. So do not put up a barrier so early in your relationship with your prospects.

If you would talk to your prospects like you are talking to your friends, they would disarm any barrier and eventually they will buy from you.

It is a matter of how you would talk to a friend, like how you would communicate when you are with them talking in a restaurant.

Knowing them and talking to them is like you have identified your market correctly. It is important to be friends to them in your copy.

People trust you before they like you, and they must like you before they start to buy from you.