Booz Lessons Business Strategy Development in an Competitive Landscape

Business strategy includes the topics of corporate strategy, marketing and brand strategy, sales strategy, as well other areas of strategic thinking. When we speak about growth strategy, we include both normal business growth and inorganic growth, namely M&A. Marketing strategy and sales strategy are usually discussed in unity, but are completely different in nature. Business strategy is often conducted during a bi-annual strategic planning environment, usually conducted in a 2 day remote location with management and key personnel, both within and outside the organization. Marketing strategy includes branding strategy, go-to-market strategy, and Internet strategy. Sales strategy includes distribution strategy, distribution strategy, and business development.

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Growth can be achieved several ways, which fall under the two buckets of growing business scope and growing the value from the existing revenue streams. To increase the value from the existing business, a company can better its value proposition, strengthen customer relationships, optimize pricing, penetrate new markets with their existing services, and optimize its mix of products. To expand the business operations, a business can branch off into new segments, expand into new categories, create new products, launch new brands, create new formats and distribution channels, and expand geographically.

A common business problem many business strategies aim to solve is the challenge of creating sustainable growth. Furthermore, real revenue growth is much less stable than ROIC ranging from 1% to 11%. The fact is that most companies experience difficulty achieving significant growth, year over year. Companies achieving greater than 20% sales growth almost always dwindle down to 8% within 10 years. Between the 1960s and 2010, Fortune 500 companies experience a median growth rate of in less than 6% in real terms (and under 10% in nominal terms). For those companies that do achieve significant growth rates, these growth rates also decay quickly. Only about a third of the Fortune 500 companies are able to sustain top-line growth above the national GDP and generate returns above the Standard & Poors 500. Also, 90% of them are concentrated across the 4 sectors of Financial Services, Life Sciences, Technology, and Retail & Distribution. In particular, enterprise companies find it difficult grow.

Any great management consulting has a toolbox of classic and modern business strategies. Consulting firms and consultants utilize these strategies to address, evaluate, and solve a number of different types of business problems, which occur in different business situations. Over the past 50 years, top consultancies, including McKinsey and BCG, have come up with strategies that are widely used in the corporate world today. Many such frameworks and business notions hinge on the seminal teachings of Michael Porter, the originator of contemporary business strategy.

Learning how to write a business case requires a number of critical activities. A bottoms-up benefit case must be created and analyzed and a business case should be developed for financial benefits tracking. Usually, creating a business case includes conducting targeted interviews , analyzing the company?s financial reports, developing the business case financial analysis, and creating a top-down business case template. The financial analysis involved includes financial reporting, ratio analysis, DuPont Analysis, stakeholder value analysis, and rudimentary sensitivity analyses.
business strategy development

AT Kearney Training Business Strategy Development in an Competitive Landscape

Any great consulting firm has a suite of classic and emerging business strategy development frameworks. Firms and consultants use these business strategy development approaches to look at, analyze, and solve a number of different types of business problems, which occur in different business situations. Many such business strategy concepts hinge on the foundational thought leadership of Michael Porter, the originator of contemporary business strategy. Through the years, top consultancies, such as McKinsey and Bain, have come up with frameworks that are widely used in the corporate world today.

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Structured business communication is oftentimes framed under a business framework. Crawl Walk Run is a popular way of thinking for representing the progression of organizational change, from an initial crawl stage eventually to walk activities and eventually tothe run phase of automated processes. The Pyramid Principle is ingrained into the presentation storyboarding process. Well known ones include Pinto?s Pyramid Principle, which is commonly used by management consultants and management executives in developing ppt presentations.

A common business strategy problem many methodologies aim to solve is the challenge of achieving sustainable sales growth. In particular, enterprise companies struggle to grow. Companies that have greater than 20% sales growth almost always dwindle down to 8% within 5 years. Between the 1960s and 2010, Fortune 500 companies experience an average growth rate of in less than 6% in real terms (and under 10% in nominal terms). Only about a third of the Fortune 500 companies are able to sustain revenue growth above the national GDP and generate returns above the Standard & Poors 500. Furthermore, real revenue growth is much less stable than ROIC ranging from 1% to 11%. Also, 90% of them are focused across the 4 sectors of Financial Services, Life Sciences, Technology, and Retail. For those companies that do achieve high growth rates, these growth rates also decay quickly. The fact is that most organizations have difficulty achieving significant growth, YoY.

For traditional growth strategy thinking, many people rely on the time-tested business strategy framework Porter?s Five Forces, developed by Porter. In Porter?s Five Forces, we look into various forces that affect any sector, which include internal rivalry, threat of new entrants, customer power, supplier negotiation power, and threat of substitution products. By evaluating these industry forces, an organization can decide on its competitive strategy, which falls into either one of four focus areas: cost leadership, differentiation strategy, cost focus, or differentiation focus.

There are a number of paths to growth, which can be categorized into the two areas of increasing existing business scope and growing the value from current business. To maximize the value from the existing business, a company can better its value proposition, strengthen customer relationships, optimize pricing, penetrate new markets with their existing offerings, and improve its product mix. To expand the business scope, an organization can branch off into emerging segments, expand into new categories, develop new services, innovate new brands, develop new formats and distribution channels, and expand geographically.

To develop a robust business strategy, organizations all must perform business strategy development beginning with a collective set of beliefs around its business positioning and identified strategic barriers to growth. Proper strategy development involves more than a focus on maximizing profitability. Strategy is about value innovation, strategy is about competitive selection, and strategy is about business agility. To properly gauge and analyze your strategic challenges, you must begin with a comprehensive current state understanding of your situation. The next steps include defining what the future state vision of the organization is and then delving into the details of strategically planning how to achieve that state.

A newer business strategy development idea addressing the growth strategy challenge is called Blue Ocean Strategy. Blue Ocean Strategy represents a shift in thinking to make competition irrelevant, thus creating a blue ocean; whereas, in the traditional competitive environment, business play in a crowded, red ocean business environment. With value identification, a company truly understands what the customer values and prioritizes its resources and business initiatives per such customer-centric beliefs. Effective business execution relies on both concept execution and creating a sustainable organization culture. Value Innovation Strategy thinking focuses on enabling innovation, value creation, and effective execution. With value creation, a business selects and develops the optimal growth option by finding the best tradeoff between costs and value.
business strategy