Be Creative. Facebook is a distinct ball of wax and demands a diverse amount of treatment than a typical web page. Since a Facebook page represents a hub of your community, you will need to be a bit careful while giving it a creative twist. Try to focus your attention more on representing and reflecting your company’s brand worth and corporate ethos. If you possess a Twitter stream or YouTube page you can easily install these with free Involver apps.
Customize. Don’t follow anyone if you want to keep the attention of your fans focused on the content in your web page. Try to make your page look simple rather than making it splashy by adding loads of unwanted images, fancy fonts, and graphics. Add a call to action graphic with an arrow pointing to the “Like” button, and asking users to click it. Attempt to get the hang of FBML as it comes along with a number of Facebook only modification choices. You can make use of a “Fan Gate” to offer incentives for fans to “Like” your page. A fan gate is a excellent way to instantly provide a gift, such as a free ebook or video, once people to join your page. Using this strategy is a terrific way to convert more visitors to your page into fans.
Offer something Unique. If you are serious about making it big on Facebook, you need to provide your visitors a motive to return. You can use Facebook coupons as bait which will help you to drive traffic from your Facebook fan page to your website and you will get to see a notable uptick in revenue at the end of the day. Many other well-known choices that you can give a try are low cost coupon codes, free of charge products, and interesting free content through your blog.
Use Photos. Attempt to refresh your Facebook fan page by regularly changing it with images of company’s events, employees or anything you want. Make sure that the photos you post look professional and go with the custom theme of your Facebook fan page. Tag your employees and fans with these photos so that you can attract new fans in as these kinds of photos are posted to their respective news feeds.
Be Interactive to Get a Better Response. Allow your fans to participate in an interactive chat session on unique topics with help of a live chat application. It not only helps encourage a communicative environment in the fan page but also aids in reaching out to a wider spectrum of consumers. One strategy to do this is with a live video feed using uStream. When you begin to. broadcast live you may get your Facebook fans to join in by posting about this on your fan page. Send an update about the broadcast a day or two before to get the maximum amount of people in on the chat.
Implement a Subscriber Form in your Page. Think “outside of the box” and make use of your Facebook page to catch emails. Make your fan page look more personalized and enhanced with the assist of a subscriber form which makes it possible for you to manage your feeds more systematically and easily. Add video and RSS feeds to your page to get your fans engaged. To make your customized fan page more optimized and available for users and fans, add new and interesting video and RSS feeds that help you contact far more folks with the mediums they like most.
Add a Store to Your Page. Use your customized Facebook fan page design to sell products directly to your fans. With help of custom applications you can add new features that not only allow you to upload and exhibit your products online, but also sell products and services. After a store is added into your page a visitor can simply click the ‘buy’ option in your store to invest in your products and services. You are able to connect the buy buttons on your page directly to paypal and have your fans pay you right there and then. Cha-ching!
Scope for polls and surveys. The most beneficial way to benefit from the fan page of this widely popular social networking site is to allow your visitors and fans with an open interactive ambiance. A few ways that you can get feedback from your fans are with; polls, discussion apps, surveys, or simply by asking your fans questions about how you can enhance your user experience.
Consider your Page a top priority. With over 620 million users Facebook is now too big for any business to disregard. Any business that is serious about creating a community of customers who are also evangelists should consider maximizing their Facebook presence a priority. When it comes to making your Facebook page stand out don’t be afraid to be different, but implement the solutions for success that are proven to work. Get to know your audience, ask them what they like, and then deliver it and you will notice your engagement and interest (and fan count) will rise. Contests and giveaways are a fantastic way to stand out, as is terrific content that gets people talking about your page.