For the Internet Marketer in search of targeted free and low cost advertising, ezines are still an excellent resource for delivering targeted traffic web site traffic. Not to mention, ezine advertising is one of the oldest and widely used methods of Internet advertising still utilized today. Why? Because it works.

For those unfamiliar with ezines, they are basically free magazine subscriptions but composed online and delivered electronically to the readers inbox.

By implementing the following strategies, you can successfully obtain hundreds of dollars worth of ezine advertising on a continuous basis, and it’s absolutely free.

Before you begin any ezine advertising campaign, ensure you create a separate email address designated soley for the purpose of holding your ezine subscriptions – this will be a very important step to help you stay organized while tracking your ezine ads.

Be careful when using free email accounts. In the event your are not able to check your email for several days, there may be a chance your email inbox will become too full. Should your emails begin to bounce, your classified ads will not be published.

If you do not have access to a separate email account from your current internet service provider, and need to set one or more free email accounts, its best to select ones with large amounts of storage space, such as: Gmail.

To get started with your free ezine advertising campaign, visit Ezines-R-Us.
This is a free service you can use which will automatically subscribe you to several high quality ezines. Once you start receiving your welcome emails, instructions are typically provided to assist you in submitting your ad to each
individual ezine.

Several of these ezines offer free weekly classifieds to subscribers, so your next step is to browse through the ezines, while keeping an eye out for the directions provided as to how and where to submit your next free classified.

This is now an excellent time to start making reference to the ezines which offered quality content and perhaps valuable resources.

Each ezine will have slightly different specifications for the format of your classified ad, however, most use a standard 5 lines long @ 65 characters per line rule.

There are several good resources you can use to make sure each line is formatted correctly. Simply search for text editor and you’ll find a few good resources.

Now that you are submitting free classified ads, you can now use the information received via the ezines to obtain even more valuable free advertising such as banner ads, sponsor ads, solo advertising, and more. Watch for those ezines that offer contests for you to win more advertising.

In addition to using this opportunity to submit your ads, another great benefit is that you will sometimes find the publishers sending specials and discounted advertising rates straight to your inbox.

If you’re smart from the start, you will be tracking your campaigns to determine the effectiveness of your ad, and which ezines are performing the best. This will give you a real jump start when you want to order some paid ezine ads.

Subscribing to various ezines is an excellent business strategy for gaining ongoing free advertising, opportunities to win advertising, tweaking your ad copy, discovering which ezine subscribers are most responsive, and access to valuable discounted advertising offers.

For the new and experienced marketer alike, spending the time each day to browse the ezines will inevitably result in saving a lot of money in the long run.

While the initial process can be time consuming, the time you spend will be a worthy investment.