The Simple SEO Checklist for Small Business

In almost every type of business, search engine leads play a major role in the final sales numbers. Many Dallas business owners, managers and marketers know the importance of SEO and utilize Dallas SEO services to engage their target audience, build a digital following and stay connected with their customers across multiple devices.

Google, Bing, Yahoo and other search engines work tirelessly to keep their algorithms up-to-date and their customers happy. Dallas SEO services firms keep pace with the constant changes and help you devise the right SEO strategy. This quick and simple checklist will help you understand a few of the issues involved in SEO.

Blog Integration

In the past few years, search engines have shifted substantial focus towards great content for ranking. Businesses are countering this shift with SEO strategies that incorporate company blogs and other forms of high quality content. Although the acquisition of great content may increase your Dallas SEO pricing, the integration of a helpful blog to your website may pay big dividends towards your company’s SEO goals.

With the rise of simple blogging platforms like WordPress, creating a blog for your business is much easier than it used to be. However, those with no experience will need to spend a lot of time learning how to use these platforms effectively. Businesses should focus on creating helpful, engaging and professional content. They should stay away from sales pitches and product descriptions in their blogs and seek content specialists to write the content.

Update to Responsive Web Design

Many recent studies have proven that websites without solid mobile navigation lose a lot of possible opportunities. Non-responsive web designs are difficult to navigate on smaller screens such as those found on smartphones and tablets. Search engines also value sites using responsive web design when it comes to rankings.

While updating your site to a responsive web design, it may significantly increase your Dallas SEO pricing, RWD is an essential step towards an effective SEO strategy. In some cases, it may be best to wait until your website needs a full re-design before implementing RWD.

Fixing the Obvious

Considering the fact that, on average, you have less than five seconds to gain a prospect’s attention after they first view our website, it is crucial that you fix any obvious errors that damage your site’s first impression. With the help of your Dallas SEO services team, you should regularly check all your internal and external links for misspellings. Watch for mistakes within your content and get rid of older technologies that don’t support mobile usage. Most importantly, always ensure that your calls to action, special offers, contact pages and pricing information are 100 percent accurate and up-to-date.

Dallas SEO services are all about finding your target audience, attracting them to your website and converting them into loyal customers. Your search engine ranking is important, but your conversion rate makes the biggest difference in the end. Work with your Dallas SEO service team to develop an SEO strategy that meets the needs/criteria of both Google and your customers.

Iris Announces Senior Promotions Ahead Of Revolutionising Agency Structure

Bell is named London CEO as Noble and Wright take up global roles

Integrated marketing agency iris has announced three senior promotions as it plans to launch a new structure for its London operation. The current joint managing directors Steve Bell, Sam Noble and Adam Wright will take up the positions of chief executive of iris London, global executive planning director and global program director respectively.

iris London, which has grown at approximately 50% year on year, now employs over 300 people and says that the revised agency model will allow it to deliver integration in a far more client centric way, as the pace of growth, client mix, and scale and diversity of the business continues to increase.

Ian Millner, joint CEO and founder of iris Worldwide said, One of the most common pitfalls of agencies when they grow is that they loose their edge and spirit. This model will ensure that we continue to be as fresh, fast, proactive, valuable, accountable and client focused as we have been from day one.

The new model will consist of five houses that will each service up to five clients, with dedicated teams of creatives, planners and account handlers working under a managing partner and deputy creative director. The structure is aimed at creating better performing, more efficient teams, which behave like small agencies under the framework of a larger infrastructure.

A founding partner of the agency, which launched in 1999, Bell has played an important role in the development and growth of the London office and has been responsible for overseeing iris relationships with the COI, Brown Forman, Network Rail, Shell and Disney among others. He will now be charged with the overall running of iris London overseeing the five houses that have been created as well as responsibility for the creative, cultural and commercial delivery of the agency.

Bell said, iris London has grown from a handful of people to over 300 in just nine years, which is a unique situation in the agency scene. The 5 house structure will make it easier and more enjoyable to do brilliant integrated work by getting closer to our clients from an account handling, strategic and creative perspective.

We are increasingly working with new and existing clients at a strategic and channel neutral level, as brands are looking more closely than ever before at the potential value of integration and the revised agency model will allow us to deliver integration in a far more client centric way, Bell added.

Noble, also a founding partner of the agency, has to date been running the planning department, leading the investment in proprietary insight as well as overseeing a number of significant client relationships. In his new role as global executive planning director he will be responsible for driving the development, management and commercial application of planning and strategy to enhance the effectiveness and quality of iris work. Working across all iris agencies, both disciplines and territories, he will oversee a wide range of areas including consumer insight, account planning, communication planning, data and analytics, segmentation, digital strategy, direct strategy, retail strategy, measurement and evaluation.

Noble said, Brands are looking more closely than ever before at the potential value of integration. As a result, weve been building our strategic capabilities within the agency, including the recent acquisition of management consultancy firm, Concise and start up of a specialist Sponsorship strategy business under the wing of Peter Harris. My appointment is about accelerating this process of putting strategic capability at the heart of the agency and its relationships with our client partners all over the world.

Adam Wright, who joined iris in 2000 and worked on the Sony Ericsson pan-European business before becoming client services director and then joint managing director, will be responsible for spearheading the growth of the network across the globe and will head the imminent launch of a number of new offices across Europe.

For more information please contact:
Avril Canavan, + 44 (0)20 7654 7621 / +44 (0)7946416607
[emailprotected]

About iris Worldwide:

iris Worldwide is an independent, integrated marketing micro-network working across all media and all disciplines. Working with an enviable roster of global clients that include Shell, Sony Ericsson, ING, adidas and Coca Cola, the agency is committed to Media Anything, Idea Everything a creative vision that encompasses iris interpretation of integrated marketing.

iris provides true integration through its group of specialist companies – iris Digital, iris Direct, iris Experience, iris PR, iris Consulting, iris Product and iris Concise.

iris prides itself on two key abilities; seeing the potential and exposing mediocrity. These two objectives have guided the agencys work since conception, combined with a concerted effort to be the best agency their clients have ever worked with, and the only agency that truly talented people want to work for.

In the UK iris has been ranked 7th Nationally by the Sunday Times 100 Best Companies to Work For 2008 and was named Agency of the Year 2008 by the MCCA.

Established in 1999 by Ian Millner and Stewart Shanley, iris has shown considerable development in the last nine years, now employing over 500 people globally. With offices in London, Manchester, New York, LA, Miami, New Delhi, Singapore and Sydney, iris is planning to further expand its independent global micro-network with more offices opening in the near future.

Include HR in your Business Strategy

People Management recently published an article showing that less than one percent of directors in the UK’s 50 largest listed firms had a background in people management.

How does a business compile a successful strategy without the input of one of the most pivotal departments in the business and perhaps more importantly, why would they want to?

Is it fear or ignorance? Do other department directors worry that they will be ambushed by someone wielding a big black book on employment law?

Do other areas in the business understand the depth of human resources and the insight that good HR managers have into business and its future?

Perhaps HR managers are not being vocal enough, they need to show other areas of the business that they can make a difference.

A good HR manager will comprehend each area of the business, they will have spent time understanding how each department works and how they interact with each other. They need to know the dynamics of the teams to ensure that these employees stay engaged with their role and by the business itself.

A business strategy should not just be about business, it has to be about what makes up the business and this includes the people. Good employees need to be recruited, trained, engaged and retained. This is not always about money and big salaries but about making them feel part of the business.

Employee engagement should be a major part of any business strategy and your HR team can help you focus on this area. Interaction with your employees can be enlightening; the exchange of ideas could yield a new product or business proposal.

If your organisation is looking to increase the number of employees then you also need an HR team to help you through the recruitment minefield. Recruitment does not have to be difficult and with your HR team on board you can ensure you get the right staff first time.

Training is a major part of a business strategy, again your HR managers are there to help you provide your teams with the best training available. This all links in with employee engagement and just as important employee retention. No business wants to spend bucket loads of money training employees for them to leave 6 months later.

Including HR directors in your board should enhance your business strategy and if you have a sound business strategy in place the chances are productivity and therefore profit will increase and that makes everyone happy.

It is worth investing time not just money in your team, so why not start thinking about your HR Strategy.

A Safe Simple Successful Etf Investment Strategy

Let’s get started by concentrating on the S&P 500 – it is intrinsically an index of the 500 largest companies in America. Indeed, it is more. Contrary to popular misconception, the S&P 500 is not a simple list of the largest 500 companies by market capitalization or by revenues.

Rather, it is 500 of the most widely held U.S.-based common stocks, chosen by the S&P Index Committee for market size, liquidity, and sector representation. “Leading companies in leading industries” is the guiding principal for S&P 500 inclusion. We are starting here to achieve safety and diversity.

If you use the S&P 500 as your investment base you won’t have to worry if the CEO has resigned, the CFO has just been indicted, the stock has missed its forecast or any number of things that make stock prices flagellate unsuspecting investors and traders.

You ask: How can you make money investing on the S&P 500?

Consider its graph, the white, bottom most curve on the chart. As you can see, the S&P 500 goes up and down similar to stocks and hasn’t done so well over the past 3 years.

Wouldn’t we do better with a mutual fund? [Actually, you’re getting warmer.]

According to the Motley Fool, “During the 1990s, the S&P 500 has provided an annualized return of 17.3%, compared with just 13.9% for the average diversified mutual fund.” Over the past 3 years only 10 mutual funds had more than a 12% total return [data through 6/4/2010 from 12,392 funds, Morningstar]. You can see that the S&P 500 has not done well, but you would have actually done worse using mutual funds.

Instead of considering mutual funds I’m going to restrict our consideration to just two ETFs, i.e., SSO and SDS. I said simple; this is simple.

We’re going to invest in SSO when the market is rising and SDS when it’s falling. Both SSO and SDS are based on the S&P 500. They track its traded index, SPX. [You have to trade SPX because the S&P 500 is an index that isn’t traded.] The SPX is among the most traded equities and is also one of the most liquid. As an investment it brings diversification.

SSO and SDS are mirrors of each other. Whenever SSO rises the SDS falls, and vice versa. This allows us to trade in rising and falling markets. Simply, pick the correct ETF.

These ETFs have one other unusual property. They move twice the speed of the SPX; they are leveraged 2 to 1. [Proshares has a number of similarly behaving ETFs. They are called Ultra ETFs.]

You said: This would be a safe investment strategy! These are leveraged! Isn’t it safer to invest in sound American stocks?

Rather than give a large list of recently failed stocks, I decided to find if there were any stocks among the current S&P 500 that I would like to have held over the past 3 years. Only 2 emerged, Family Dollar and Autozone. More than 15% of the S&P 500 had more than a 75% draw-down and an additional 35% had losses over 50% at some time during the 3 years. These statistics do not include companies like Enron and Lehman that are no longer included. If they were included these statistics would be much higher.

I don’t know about you, but I’m not much of a stock picker. I want something truly safe. If you are comfortable with your results trading stocks, don’t bother reading further.

What about investing in utilities?

When I began investing, my Dad told me that utilities were always a safe investment. They paid a good dividend that never went down. Their customer base is locked in. Their rates are determined by the states and these always increase. What could be safer?

During the last 3 years, Duke Energy fell over 40% from a high of 20.66 to a low of 12.39. Over the same period, the index of gas utilities had a high of 33.84 and a low of 20.11. Electric utilities fared worse falling from a high of 40.01 to a low of 20.85. Even utilities don’t look safe anymore.

From my point of view, it’s the story of the turtle and the hare. Stocks behave like the hare. You cannot predict in which direction they are going to run.

These two ETFs, SSO and SDS, in comparison are turtles; admittedly turtles with racing stripes. At this point we do not have anything more than a rough plan for investing in the S&P 500. This is not enough to qualify as an investment strategy.

We shall begin to upgrade this plan into a practical trading strategy. First, we need an unbiased indicator to determine on which ETF we should place our money, SSO or SDS. Any day, the majority of pundits on CNBC will tell you the market is going to rise. But on the same day, many of their pundits will provide reasons why it will fall. So, you cannot rely on them. Also, the Futures, prior to the Open, seem no more reliable for choosing either SSO or SDS.

After many years of trying, I developed a market timer that combines the market movement of the SPX with market sentiment. I call this the SPXTimer. There are many market timers available. I’ll let you be the judge which to choose.

They are invaluable for making a well guided decision about which ETF to select. Mine gives you three choices. When it’s bullish take SSO; bearish SDS and when it’s neutral stay in cash. What could be simpler?

The red curve, third from the top judging from the right hand side of the chart, shows the results of trading SSO and SDS from 9/12/2007 until 5/5/2010 only using the SPXTimer. $10,000 invested on 9/12/2007 grew to $13,737. Most investors and funds didn’t do that well over this difficult period.

I think you will agree, these results are not very good in terms of what you would hope to achieve. Look at the yellow oval in the middle the graph. During that interval of time, the investment fell from a high of $14,469 down to $11,158. That’s a big hit. We would like to sleep well at night; that fall would make sleep very difficult.

Sometimes these ETFs do not move in sync with the market timer. A little patience is required before charging into the market. I added a mild momentum constraint to the strategy to ensure the entry is in sync with the timer. The ETF’s momentum, not necessarily the price, is required to be rising over 2 days. [A service bureau provides me with this information.] Sometimes this constrains delays entry for several days.

The blue curve provides the results of adding this constraint. Here, based solely on the S&P 500, my market timer and an entry constraint, the $10,000 investment grew smoothly to 16,525. That’s over 20% per year! There were pull backs, but you could sleep soundly.

I was still concerned with giving back profits. After each big run-up in profit, it seemed there was a comparably big pull back. Many investment managers recommend adding to a position as it is rising in value.

I decided to try subtracting from the position size as the profit rises. If timed properly, this might reduce the amount of profit given back. Plus, it would reduce the risk while adding some of the profit to the bank. To do this, I decided to incorporate the following Money Management with the two strategies that were in place.

Say you started with $10,000. The idea is to keep the money at risk between $9,000 and $11,000 [+/- 10% of the initial investment].

Whenever your equity grows over $11,000 sell enough shares to withdraw $1,000. This should reduce your money at risk to under $11,000. The next time it appreciates over $11,000, do it again.

If, on the other hand, the investment falls below $9,000 add $1,000 worth to the ETF investment.

The results are remarkable. This investment, the yellow, top-most curve, grew to $17,780. That’s close to 30% annually; not bad for a turtle! The chart doesn’t show this statistic, but 75% of these trades were winners.

I repeated this test on three more broad based indexes: the Nasdaq 100, S&P Mid-Cap 400 and the Russell 2000 changing only the two ETFs. Each did better. The statistics of these investments, starting on 9/12/2007 with $10,000 and ending on 5/5/2010, are shown in the table below. All data is based on back-testing, not actual trades.

The basic plan: buy one of these ETFs when bullish and the inverse ETF when bearish, or stay out of the market in cash, is as simple as it can get. The SPXTimer brings order and safety to the investment because you know whether to buy the bullish ETF or the bearish ETF. The entry condition, combined with this money management strategy, will improve your investment results beyond what you might hope to achieve with stocks or mutual funds – with much less risk. Now isn’t that what you wanted all along?

Footnote
You may be wondering about the choice of dates; particularly since on 5/6/2010 the Dow fell over 1000 points in less than a half hour. Many of these ETFs were first introduced in 2006 and 2007. As a result, data was not collected for the SPXTimer prior to mid 2007. The start date corresponded to the first change to a bullish signal. On 5/5/2010 the timer signaled a close for all bullish positions. Prices in the table reflect the Open of 5/6/2010.

A Strategy For Moving House In 2010.

In this article, I’m eager to give out some real help to folks who find the complete option of packing for moving residence slightly overwhelming. You’re probably dreading the concept of having to decide where to start and what to take, so let’s set up a step plan for you to adhere to, and I think, after you take the initial step, you’ll understand that just getting going is the highest hurdle you’ll cope with.

Step 1: The Big Clear Out.

This sounds like an obvious step, but from my experience, it’s overlooked all to often. An opportunity has arisen at this time where you can get rid of a bunch of garbage and open up a quantity of valuable breathing space, and decrease your workload and expenditure on removal day. This is especially critical if your move is over a long distance, or if there’s going to be a storage phase connecting your moving out and moving in days. Remember, the higher the volume of goods to be moved, so therefore the more packing resources, men necessary, time necessary, superior vehicle necessary, bigger storeroom unit necessary. It all has a knock on effect, so strip your residence down to the essentials and save your time and money. Take a good long look at your furniture, and ask yourself if you really intend to shell out to have that worn-out old couch taken to your pristine house. Are your beds or mattresses due for replacement? Do you really need to keep all those back issues of your favourite magazines? A clever proposal is to ask yourself when was the previous point you used that thing, and force yourself to cast it away. Use it or lose it. Get this step correct by being as brutal as you can, and you’re on your way to a much smoother, and much cheaper move.

Step 2: The Non Essentials

We all obtain those items which we can’t be parted from, such as private photo albums, ornaments and trinkets, artwork, and of course our clothes and cookware, but for a good number of us it can be packed, weeks in advance of moving time without impacting on our lives. If you can cut back down to manage on the bare essentials, and box up the surplus ahead of time, you’ll suddenly observe that the workload on moving day is now down to a much more controllable level. If you can get this stage concluded before you call in the removal companies for quotes, it follows that you can expect the prices to be much more reasonable. The sales rep from the moving company will respond far more favourably to a tidy organised household, than he would to a jumbled residence with a mountain of graft to get through. So work ahead of time and box up the things you can manage without. Don’t be troubled too much as regards what goes away on this stage, as you can leave your boxes unsealed in case you need to find that special pair of shoes or your kids other toys. Stack your packed boxes to the wall in each room, ready to seal them up right before moving day.

Step 3: The Night Before

Relax. With steps one and two complete you’ve already prepared much better than nearly all. You can award yourself a pat on the back at this moment and know that your moving day is going to plan. Now, all that needs to be done is to place everything in your essentials collection which is no longer required into the unsealed boxes. You’ll need fresh clothes, wash kit, a couple of towels and the breakfast items for the morning, but everything else can go away. My special reminder is to keep the coffee pot out and a few mugs and teaspoons, milk and sugar. We all have a mid-morning break on the day and it’s so much nicer to enjoy a cup of tea or coffee. Especially imperative at this time, is that you get a sound nights sleep. Moving day is a long day so catch your rest and wake up refreshed and energised ready to rock and roll.

Step 4: Get up and enthusiasm!

If your movers are coming by 8am, it follows that you’ll aim to be up, washed, dressed and fed earlier than they arrive. Then you’ve got to get the breakfast dishes washed dried and packed, get the wash kit away, but leave a towel and a little soap in the bathroom. Strip your beds down and bag the sheets, pillows and duvets. Seal up all the boxes which have been left unsealed up to this stage and presto, youre all set. When the movers arrive, thay can move straight to work lifting boxes away to the van while you polish off a small amount of last moment tasks. Once your boxes and furniture are moved out, you’ve got to turn out the lights, lock up, transfer the keys and get after that truck.

Hopefully at present you’re looking forwards to moving. I know as soon as I arrive on nearly all jobs, a look of absolute panic is showing, but generally by the mid morning break we’ve got the bulk of it finished and things calm down. If you take my advice and abide by the plan then you to will be able to sleep well the night beforehand and welcome your movers with a smile.

Warmest regards from me, and let me know how it went.