Author: blogger

How To Drive Traffic To Your Site With Free Ezine Advertising

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For the Internet Marketer in search of targeted free and low cost advertising, ezines are still an excellent resource for delivering targeted traffic web site traffic. Not to mention, ezine advertising is one of the oldest and widely used methods of Internet advertising still utilized today. Why? Because it works.

For those unfamiliar with ezines, they are basically free magazine subscriptions but composed online and delivered electronically to the readers inbox.

By implementing the following strategies, you can successfully obtain hundreds of dollars worth of ezine advertising on a continuous basis, and it’s absolutely free.

Before you begin any ezine advertising campaign, ensure you create a separate email address designated soley for the purpose of holding your ezine subscriptions – this will be a very important step to help you stay organized while tracking your ezine ads.

Be careful when using free email accounts. In the event your are not able to check your email for several days, there may be a chance your email inbox will become too full. Should your emails begin to bounce, your classified ads will not be published.

If you do not have access to a separate email account from your current internet service provider, and need to set one or more free email accounts, its best to select ones with large amounts of storage space, such as: Gmail.

To get started with your free ezine advertising campaign, visit Ezines-R-Us.
This is a free service you can use which will automatically subscribe you to several high quality ezines. Once you start receiving your welcome emails, instructions are typically provided to assist you in submitting your ad to each
individual ezine.

Several of these ezines offer free weekly classifieds to subscribers, so your next step is to browse through the ezines, while keeping an eye out for the directions provided as to how and where to submit your next free classified.

This is now an excellent time to start making reference to the ezines which offered quality content and perhaps valuable resources.

Each ezine will have slightly different specifications for the format of your classified ad, however, most use a standard 5 lines long @ 65 characters per line rule.

There are several good resources you can use to make sure each line is formatted correctly. Simply search for text editor and you’ll find a few good resources.

Now that you are submitting free classified ads, you can now use the information received via the ezines to obtain even more valuable free advertising such as banner ads, sponsor ads, solo advertising, and more. Watch for those ezines that offer contests for you to win more advertising.

In addition to using this opportunity to submit your ads, another great benefit is that you will sometimes find the publishers sending specials and discounted advertising rates straight to your inbox.

If you’re smart from the start, you will be tracking your campaigns to determine the effectiveness of your ad, and which ezines are performing the best. This will give you a real jump start when you want to order some paid ezine ads.

Subscribing to various ezines is an excellent business strategy for gaining ongoing free advertising, opportunities to win advertising, tweaking your ad copy, discovering which ezine subscribers are most responsive, and access to valuable discounted advertising offers.

For the new and experienced marketer alike, spending the time each day to browse the ezines will inevitably result in saving a lot of money in the long run.

While the initial process can be time consuming, the time you spend will be a worthy investment.

Internet Marketing People Buy From People They Trust And Like

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You have seen the latest movie trailer of the Green Hornet on TV but you have mixed feelings about whether you would go to watch the movie in the cinema.

You find the acting too cheesy and the special effects too far-fetched. Are you going to spend your hard-earned twenty bucks to watch a movie that you might not like?

Probably not, but what if your brothers or sisters or you office colleague said that they have a wonderful time watching the attics of these actors and you would probably have changed your mind and go to queue for the tickets.

Lessons learnt here: it is not that you do not have the trust of these movie studios’ promotional ads in to getting you to see the movie, but you would rather hear it from your trusted friends’ review about the movie. The word of your friends does help to change your mind and made a decision. You have trusted him and everything he said holds weights. In other words you have related to him and you like him.

So, you see that when you write your sales copy, you do not have to use those powerful words or those sneaky words or have to use all the tricks by embedding those commands and phrases.

You do not need to be a snake-oil salesman to do magic for you. All you need to do is to get people to relate to you. You have to make friends with people, and make them feel like they trust you and like you.

So you have to start identifying what your market you want to be in. Get to know who will be your customer, get a visual image of what is it that they want and that would save you all the heart-ache later on whether you are selling the right product to the right people after all.

Definitely you will not get wrong if you know what your customers is taking about and what they want.

The common mistakes make by copy writers is that they are fast in putting on their sales man cap as soon as people are placed in front of them.

You know, people do not like to relate or feel comfortable to sales people. So do not put up a barrier so early in your relationship with your prospects.

If you would talk to your prospects like you are talking to your friends, they would disarm any barrier and eventually they will buy from you.

It is a matter of how you would talk to a friend, like how you would communicate when you are with them talking in a restaurant.

Knowing them and talking to them is like you have identified your market correctly. It is important to be friends to them in your copy.

People trust you before they like you, and they must like you before they start to buy from you.

marketing strategy advancement and

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Social media advertising is a part of Digital Marketing and one of the major social networks activity for businesses is that of making use of facebook for advertising. One of the things that companies are recommended to do is to include a link to their business Facebook page or a ‘like’ button with a Facebook prey on the business’s blog or internet site. You can easily find HTML codes for these in the settings of your Facebook profile. This will allow your site visitors to ‘such as’ your web page and sign up for your blog posts without having to look you up on Facebook./p>

Another point thar a company ought to do is to have a disclose tab on its Facebook web page: only good friends or followers will certainly have the ability to view it. Urge folks to ‘like’ the firm’s r page so they could have accessibility to this distinct material. You could for instance uncover a special coupon code to the Facebook users who have ‘liked’ your web page.

Before starting a social networks advertising project you ought to think about buying quick guides or employing a digital advertising and marketing approach consultant such as Stephen C Campbell to lead your business in the best direction. A guide includes details about the leading social media sites. It will offer you all that you require to understand from the fundamentals of establishing a page to strategies to enhancing website traffic.

Do not fail to remember to discuss material as well. Social networking is not only about posting your updates. You ought to most likely not discuss anything that looks also individual, since you would like to keep your partnership with your buddies as expert as possible. If you view a post connected to your industry, provide your input.

While you could find some issues that just weren’t covered in this post, you now have a basic idea of effective social networks marketing. Because social media constantly modifications and evolves, you need to have the ability to adjust to them. Usage every tool you could to get and keep a big audience.

If you are involved in running or marketing a company after that you might well be worried regarding certain components of your company such as how to develop a market segmentation strategy as well as other facets of the business. Of program in today’s innovation allowed globe digital marketing strategy development will be high up on the plan as companies are obliged to use the internet as an advertising and marketing stations to get in touch with clients. Stephen C Campbell is a worldwide business strategy executive, his web site goes to www.StephenCCampbell.com and provides an entire host of company technique and digital marketing advice and instructions. For write-ups and recommendations on exactly how you could utilize business method excellence and digital strategies to enhance your business, you are advise to check out www.StephenCCampbell.com.

Accounting Enron Scandal

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The company had to come up with a new business strategies to generate profits and cash flow in order to survive. Kenneth Lay, CEO, hired McKinsey & Co. to help in developing Enrons survival business strategy. A gas pipeline company climbed it’s way into the worlds largest energy-trader by scamming investors, the accounting Enron scandal was a real systematic manipulation of fiduciary rules to create an illusion of a very successful company. Enron accounting scandal was discovered and proved that they made deliberate attempts to alter its financial statements to make them look more attractive to investors and lenders. Following these manipulations many parties have been affected and will continue to be affected in the future, more specifically, many years. The accounting Enron scandal that lead to the Enron collapse was due in great part in the activities of their C.E.O., Jeffrey Skilling. Not only was he in charge of controlling one of the largest energy companies in the world, he was also in charge of many other side undertakings that may have been in a conflict of interest with his main job as Chief Executive Officer of Enron. The baffling part of this situation was that the other members of the Board of Directors for Enron all voted on this and passed it. There are three specific ways in which the accounting Enron scandal occured by misrepresented figures on its financial statements.

The accounting Enron scandal case was broadcast on television news for months in 2002. The accounting Enron scandal story was around the news for a period before and after the downfall of the company. Now days, however, one seldom hears about Enron or its top executives ? and the reason is not because they are all lodged safely in a federal prison. Rather, it because (a) the president and the congress gain no longer gain points by grandstanding on the issue, (b) the Department of Justice finds its difficult to put the top brass in the docket, although the Department has pressured some lower-level Enron executives into confessions, and (c) the public appears to be beyond caring. The accounging Enron scandal, however, was and is an important development for American society. The scandal demonstrated just how easily ethical standards can be discarded at the highest corporate levels when the price is right. This paper examines the accounting Enron scandal from a perspective of ethics in management. The phrase ethics in management in management is an unfortunate one.It implies that the set of ethical principles applicable in corporate management may be somewhat different from the application of ethical principles in other societal endeavors. Perceptions of that sort by top managers at Enron may have made it easier for them to pursue the courses of action that landed themselves and the company in the troubles that eventually emerged. . . . es in the trading of energy market was the manipulation of prices to created inflated and unwarranted profits for Enron at the expense of utility companies and utility consumers. Ultimately, however, the inflated profits contributed to the creation of a false representation of Enron’s performance that created financial benefits Enron selected executives at the expense of investors and the public. Similarly, the immediate intent of deceptive accounting practices involving Enron and fictitious business entities was to shield from investor and governmental regulators the fact that Enron was not a profitable company as was being reported publicly. Additionally, however, the deals between the company and fictitious entities diverted large amounts of money from the company to selected high-level executives at Enron. These behaviors were injurious to Enron employees, investors, and consumers (Axtman & Scherer, 2002). One may attempt to assess the behaviors of the offending Enron executives (all at senior levels of the organization) within a framework of business ethics. The term “business ethics” appears to imply that behaviors that are ethically unacceptable in other facets of society may be acceptable in the business realm. The accounting Enron scandal will go down in history as one of the most notorious case for American society.

How To Stop Affiliate Link Hijacking

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Last week I went over my sales statistics for one of my profitable affiliate marketing campaigns and was stunned to discover my conversion rate had fallen to under 4%. Upon learning the results I was a little irritated because the sales funnel for this particular campaign had been tested and demonstrated conversions at over 38%. The faux pas made was thinking this was a small glitch that would correct itself shortly but a week passed and still no increase in my conversion rate. The conversion rate continued to remain under 4% for some unknown reason. The sales funnel was examined to see what had caused this crisis and then to find a solution. It was a mystery for me to see a high converting affiliate offer quickly take a plunge without any obvious reasons as to why it occurred. I then sought help from an Internet marketing buddy and asked him, how could this have happened? He reviewed my statistics and with a smile said, “Its apparent why your sales have fallen, your affiliate link got hijacked!” He asked me, “Are you doing anything to cloak your links?” My answer to his question was a big-fat NO.

Cloak an affiliate link I thought, what the heck is that? The thought had never entered my head that my links were being hijacked. I had no idea how to go about cloaking my own affiliate links within my campaigns. My buddy then proceeded to give me the reasons why I have to protect my links. This information enlightened me about the financial risk each of my campaigns was in due to link hijacking. There are people and programs out there that will steal your commissions by changing your affiliate links. In addition, there is a software program that can automatically replace your link whether from an advertisement or website and substitute your own referrer ID to the hijacker’s ID. It hit me like a bolt of lightning, all the work I had put into creating a sales funnel for each campaign was at risk because of link hijacking. A full weeks worth of revenue was already in jeopardy because of this. Its as though thieves were picking my pockets clean and I was unaware for a while a crime had been committed until my buddy gave me the facts.

Again, if your sales funnel has been tested and proven to convert and later you notice a severe decline in conversions then you are most likely the victim of commission thieves. There is loads of information on the Internet about link cloaking, some good and some bad. Some of these recommended solutions do not take affiliate marketing into account. (FYI) Please note there are different ways to cloak an affiliate link. The bad ones on the market will most often break the tracking cookie and others may mess up a redirect. Don’t expect to sell anything with a faulty link cloaker.

The good news is with the right link cloaking software you can sabotage any attempt made by thieves to steal your commissions. By using a link cloaking software program produced by an experienced software company, you can plug this profit loosing leaky hole forever within a matter of a few minutes. There are lots of link cloaking software programs on the market. Simply do a search on your most popular search engine will bring up a list. Next, your important decision will be selecting the best one, which will work as advertised. The link cloaker that works best is the one that gets you more sales.

In conclusion, you can construct the most brilliant sale funnel and test it all kinds of ways until you are blue-in-the-face but it won’t earn you a dime if commission thieves rob you blind. My advice for you is to close this unintended backdoor into your profits by installing a link cloaker as security for your overall online business strategy.