Keeping in mind modern standards, the store designing has become evasive. With bulk of ideas and the austerity are the factors that work like game changer. Store designing is very appealing to the senses of the common man. The austerities which these emblems of advancement depict are the combination of modern tools and fixtures like, modern lighting and metal Storage racks. The idea that is working behind the development of store designing is only to raise the standard of living and let the common people feel like they are special too. Moreover, retail designing is also inspiring for the people to become more brand conscious, thus making driving people towards the new marketing trends.

Store designing vs. modern standard of living

Here is driving force that is working to increase the store turnover. Thus making people familiar with the latest trends so that they can decide what is more beneficial for them. So store design is only to start a brand competition as we can see the battle of brands when we step in to the store and all the arrangements done to decorate the store is only to present the brands and metal shelving is the essential part of this store designing. So if a store is more inclined towards, window display or visual merchandising, it only means to introduce the brands before the people. We can observe brand marketing campaign when we entered into the store. Surely, this is the work of visual merchandising and brand marketing team that plans how to inspire the people by stimulating their all five senses.

Product arrangement appeals to the customers

First step that is considered in store designing is product assortment, the idea of making the product visible before the customers. Not only this, but the main objective is, to present the items in such a way that it quickly grab the attention of the customers, and this objective can only be achieved if proper lighting arrangement is done. In lighting, the lighting arrangement should be of different colors so that it could properly reflect the targeted product. Moreover lighting should have a soothing effect on the people; if the products have a dark color the light should be of suck kind that it illuminates the entire feature of the product. Thus making thing visible means to facilitate the shoppers so that they can easily select the item form the storage racks.

Store strategy for all brands

This is the strategy of store designing that is focused to present all the brands with same value and worth. That’s why at store, every brand is valuable and people would love to buy things that are placed on Supermarket shelving and refrigeration. The cool and calm environment is another key factor that strikes to the senses of the shoppers so that they can get the best. Certainly this is the environment that changes the mood of the customer and turn him into a buyer by conceiving his sensual behavior, visual merchandisers has made modern day shopping an art. Majority of the people that visits mega stores only to sooth themselves, because they find everything there. Here are world’s renowned brands along with the things that are in daily use kept with great care, under the umbrella of cool lighting and soothing environment truly reflects the need of modern man who needs only calm and comfort while shopping.

Catch The Eyes! Make The Sale!
Business Strategy for Success in Selling T-Shirts!

STOCK LOTS OF T-SHIRTS:
It was about 11 0′ clock in the morning. I was attending to my routine work of garment designing in my workshop. There comes a telephone call from Vijay. He is a young garment retailer selling mostly -T’ shirts, night pants and Bermudas. He used to buy stock lots of these items from exporters.
The international traders when they produce in bulk go for excess production to meet any eventualities. Thus after the selection and inspection of goods for export, the surplus stocks and the rejects will be sold in the local market to retail merchants like Vijay.
RETAILER T- SHIRT SHOP KEEPER:
Vijay has once attended my seminar on -Business Strategy for Success- and now wants my help. He said that he has got a stock of about 4000 numbers of T-shirts. He has taken a temporary shop in the down line of the 10th street on the busy cross cut road of Coimbatore city. The shop is going to be only for 5 days just before the festival of lights.
SELL THEM IN SHORT TIME:
He wants to sell the stocks to a maximum extent in these festive days. He requested me to design a simple strategy to boost the sales in a short time.
I was going there by about 4 o’ clock and studied the situation. The shop was on the main sub street, having good people’s traffic. The display of T-shirts was also nice. Only thing I wanted is that the passerby should be made to turn and see the shop.
CATCH WORD-WATCH WORD:
I asked for a piece of white paper. I suggested a suitable phrase that will make the people to watch and tempt them to move towards the shop. When the potential customers come in, the duty of the salesman has to sell the goods through some scientific proven method. I know that it will happen once the people are drawn inside the shop.
BANNER DISPLY:
I asked Vijay to make a banner with these words and in straight bold letters with red background. The banner was eye catching and displayed in front of the shop prominently. I was observing the shop for all the consecutive days. Day by day and hour to hour, the shop gathered momentum and the sale was picking up steadily.
I made a quick survey also with the customers who entered the shop. I could under stand that the color, words and size of letters in the banner had their role in pulling the people!
PEOPLE WERE DRAWN:
Needless to say the strategy worked very well and the sale was very good and the event was happy till all the stocks are sold.
What was the catch Phrase that attracted the passerby?
In this festival of lights
-ALL AT YOUR PRICE!-
GREAT SUCCESS:
The people entered into the shop just to know what -our price- is! The salesman has to convince the price quoted is so low that it is everybody’s easy to buy price. Everything happened as desired. It was a good strategy that led to success to the young entrepreneur!
NEXT CALLER IS READY:
After a couple of days, I received a call from -Rasi Furnishings-, a shop owned by a friend of Vijay. He said it was a great success for his friend, Vijay. Now, he wants to make use of a special strategy for the total growth of his home furnishing business.
Let us understand the people and make the people understand our offer!
The author is a keen observer of business activities in his vicinity. This article is a sample drawn from his experiences and knowledge.
He is a business strategist guiding young entrepreneurs. He is writing an e book on -How to get Rich in Any Business*?- with Energo cybernetic strategy of German origin.
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