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Babcock International Group PLC (BAB) – Financial and Strategic SWOT Analysis Review

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Babcock International Group PLC (Babcock) is an engineering support services company, based in the UK. The company operates through four business segments such as Marine and Technology, Defence and Security, Support Services, and International. Babcock provides services with three core capabilities such as Managing Assets and Infrastructure, Delivering Projects and Programmes, and Integrating Engineering Expertise. Its customer base include the public and private sector organizations across airports, rail, communications, defence, education, emergency services, energy, mining and construction, nuclear, property management and training. The company undertakes its business activities across Africa, the US, Middle East and the UK. Babcock is headquartered in London, the UK.

Babcock International Group PLC Key Recent Developments

Jan 14, 2013: Babcock Wins Contract From BP To Deliver Subsea Structures For Quad 204 Offshore Redevelopment Project In UK Jun 21, 2013: Sellafield’s Collaborative Working Results In Bespoke Lifting Device For SADS Project May 20, 2013: Babcock Starts Construction Of LiDAR System For Offshore Wind Developers

This comprehensive SWOT profile of Babcock International Group PLC provides you an in-depth strategic analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

This company report forms part of GlobalData’s -Profile on Demand’ service, covering over 50,000 of the world’s leading companies. Once purchased, GlobalData’s highly qualified team of company analysts will comprehensively research and author a full financial and strategic analysis of Babcock International Group PLC including a detailed SWOT analysis, and deliver this direct to you in pdf format within two business days. (excluding weekends).

The profile contains critical company information including*,

– Business description – A detailed description of the company’s operations and business divisions. – Corporate strategy – Analyst’s summarization of the company’s business strategy. – SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. – Company history – Progression of key events associated with the company. – Major products and services – A list of major products, services and brands of the company. – Key competitors – A list of key competitors to the company. – Key employees – A list of the key executives of the company. – Executive biographies – A brief summary of the executives’ employment history. – Key operational heads – A list of personnel heading key departments/functions. – Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company. – Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history. – Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history. For more information kindly visit : http://www.companyprofilesandconferences.com/researchindex/Manufacturing-Construction-c24/Babcock-International-Group-PLC-BAB-Financial-and-Strategic-SWOT-Analysis-Review.html

Simple Strategies For Hair Salon Marketing

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Hair Salon owners need to realize that their business is more about Hair Salon Marketing than it is about Hair Dressing. It doesnt matter how good a product and service they have in their hair salon, if they have no clients then they have no business. The best way to get new and recurring clients is to have a hair salon marketing strategy.

Hair salon marketing doesnt have to be complicated. Here are some simple strategies that may be useful to any hair salon owner:

1.Identify Your Target Market. Who is your ideal customer? Try and be as specific as you can, age, profession, geographical location etc. The more specific you can be, the easier for you to know how to find your target market and then how to market to them.

2.Referral System. Does your business have a referral system? You should be 100% confident that the service you are providing to your clients is the best and that your clients appreciate what you do. That is a great way to advise your current clients that your business grows by way of referrals. Who can they refer to you. As an incentive, for every new client that is referred to you, you should provide something of value to the client that made the referral as a way of showing your gratitude.

3.Previous Clients. Most hair salons have a Database loaded with ex-clients. How about rejuvenating them back to your business. Write, email, send a Postcard or call them. Do something to remind them that you are still around. Offer a Special Promotion for them to come in for a treatment.

4.Provide the Best Service. This truly is an oldie but a goodie. Giving the best service and best quality speaks volumes about who you are. It provides a great sense of value to your client who feels they have received that extra special treatment. Who wouldnt want to stay a loyal client to someone who provides exceptional service and great results? And whats more, they are going to feel more comfortable referring their friends to you. So provide quality and great service and the money will follow.

5.Internet Marketing. Consumers are quickly changing their behaviours in looking for local products and services. The internet is now the most powerful advertising and marketing platform in the world. Your business needs to have a marketing website and that website needs to be positioned on the front page of Google for the best results. The investment may be a little high at the outset, but the return on your investment will quickly turn that in to your advantage. Find a good Internet Marketing Consultant NOT A WEB DESIGNER.

6.Joint Ventures. Who can you joint venture with for a mutual benefit? They dont have to be in the same industry. What about the local 5 star Hotel, or the local New Car Dealer? Set up a system where you provide a coupon for a Free Hair Treatment and a basket of products for their premium clients of the month? How many of those clients will come in for the Free treatment and their basket of goodies? Most of them. Then it is up to you to provide that exceptional service and quality to then retain that person as a client.

7.Conversion and Retention Rate. Look closely at the rate of conversion from enquiry to becoming a client. If you are having plenty of enquiry and yet no conversions then ask yourself why. What are you and your staff saying or projecting to your prospect that do not want to do business with you. This could be the turning point in your business if you understand where youre going wrong and how to fix it. Also look closely at your retention rate. Contact the clients who have not returned and ask them to help your quality assurance for your business. Ask a few quick questions around what they liked and disliked about your hair salon. This is valuable information and should be able to really improve your business.

These simple strategies can help your Hair Salon Marketing immensely and if implemented you will certainly see a positive change in your business. Every single person in your salon needs to be on the same level as you. Customer care needs to be a priority at every step of your business.

Every success to you and your business. Implement the simple Hair Salon Marketing strategies and watch your business explode.

How Can You Sustain Your Chosen Marketing Strategy

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Every business faces ups and downs. In difficult economic times, small businesses such as yours commonly panic and may react in two ways: the first by cutting promoting activities and hence costs, and the second by staying on course, focusing on maintaining client commitments and attempting to beat the market tornado. If you stop performing bound regular Marketing activities that you simply performed throughout your last sales cycle, it might mean that you are tampering together with your business flow and affecting the sustainability of your Marketing Strategy. At such times, being proactive by enhancing your marketing activities or maintaining them is most popular rather than turning reactive by cutting down your marketing activities and expenses.

Imagine how wonderful it would be if your business is un-rocked by market instability, and you continue to enjoy the same turnover and customer confidence that you just had enjoyed in traditional times! And every one that, thanks to the sustainability of your chosen Promoting Strategy!

Now, what’s marketing strategy? It means an elaborate set up that covers all conceivable obstacles during a situation. Therefore a sustainable Promoting Strategy is an elaborate set up that should carry your business through tough situations and laborious economic times to convey you survival, growth and prosperity.

The previous saw, “Folks don’t set up to fail, they fail to plan” surely holds well when it comes to small business success. Undertaking a ton of coming up with and analysis before commencing a tiny business is therefore important to develop a sustainable business strategy. You should grab each advantage you can to make sure success of your business. If you have just started your business, you’re suggested to undertake the following Spartan self-discipline measures in traditional times to counteract the results of hard economic times:

a.Conduct research and identify product/service that clients commonly seek and need.
b.Plan what kind of extra Marketing Activities you’ll perform for your customers in arduous economic times, instead of thinking of cutting down existing Marketing Activities and hence costs. This can give you a proactive outlook and reputation.
c.As they are saying, The tough get going when the going gets tough. Train yourself to become efficient and dependable in delivering the products even in tight situations.
d.Develop a sturdy marketing strategy to pull any new target audience into your business fold.
e.Become an invaluable asset to the client. Convince him that you are a necessary spoke in his wheel of growth and prosperity.

During crisis times, tough owners of little businesses keep survival as their motto at any cost. They look for ways to scale back Marketing Costs, strive to develop various resources, continue to produce price-added services to their clients, retain existing customers, and try to rope in new customers. Of these activities mix to make a sustainable market strategy through times of economic crisis.

A sustainable Marketing strategy means that binding your customers to your business through thick and thin for years to come. So what are the factors that might bind your customers strongly to you with unshakeable faith? If you have got included any or all of the following factors in your marketing strategy, you will have made it sustainable in the long run:

Cost Edge – If you are ready to compete on the premise of cost, you should be able to deliver higher volume of the product at lower cost than your competitors. Secondly, in hard economic times if you’re unable to obtain the product at lower price, you should be in a position to prune your internal business expenses and pass the benefits to your customers, maintaining your market image of reliability. Lastly, you ought to not lower the standard of your product in times of economic turmoil.

Distinction – This implies that you just provide customers something completely different from what your competitors offer. It could be in the form of quality, quantity or customer service. Once your existing customers acknowledge this distinction between your business which of your competitors, it means that you have got made a mark for yourself. Your customers wouldn’t dream of deserting you throughout hard times.

Focus- This is a strategy where, among the several products you are selling, you aim to dominate the market in one product segment. If you’re able to do this successfully in an area that’s sufficiently giant, the sales of the one product can carry you thru any economic rumble your business may face in hard times. Here you ought to be sure to not become totally dependent on sales of that single product as you will not have any shock-absorber if anything goes wrong in your business.
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Facebook business strategy; How to get MASSIVE leads and sales

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Facebook Strategy; Lead and Sales Generation OK so heres an important re-cap on the basics; 1. We need fans to take action 2. Commenting/ sharing/ ‘liking’ will increase the exposure of promotions and offers made, but more importantly it advertises your Facebook site from fans to fans 3. Facebook friendly calls-to-action, 3X more likely asked to comment,7x more likely to share 4. FB monitors engagement score and will promote more if more actions 5. If you have under 1000 fans then it may be necessary to invest in Facebook ads as research shows; 185% increase in traffic after crossing 1000 fans (social justification)

Now we know from fundamental sales principles that people buy from those who we like or aspire to be like. For business Facebook marketing, this means we endeavour to create what are termed ‘super fans.’These fans will endorse your products to others through word of mouth and Facebook media, but how do we get them to this enthusiastic state ?….

2 Major Types of List building;Indirect and DirectIndirect; Become human, this means you need to be visible, interactive and show some personality. This could mean displaying pictures of what is happening in the business, we encourage videos of office systems, challenges (maybe a huge amount of work to do), or just some good hearted character on display. We often say to clients; dont underestimate the power of theEngagement score, which Facebook analytics keeps and will promote your posts more often when this is high. So; Images, eg Pets, teamwork etc that fans can identify with Behind the scenes look Generally showing up and being active in social visibility (usually daily) AND importantly a call to action on these posts, which can also lead to an opt-in for list email which as we know means opportunities for sales Direct; This is where contests, webinars, videos, ebooks and other giveaways entice the fans to add their details to the lists, we indicate that best practice is a balance between direct and indirect, keeping in mind that fans should beentertained, educated or empowered ! eg. Click like if you believe this! The following post could be improved by asking fans what their preferences are or what the best point is in the e-book

An example we often use is a sign-up for premium members area. This will use a call to action, ‘SIGN UP NOW for instant premium members perks,availabletoday only.’Then we offer great content;Podcasts, Cheat sheets, Guides, Free chapters, MEGA 3 part video series! Discount downloads etc [Just set a standard of over delivering ! This will mean guaranteed success] Make sure you use; Custom and Normal Applications to utilise (try shortstack.combelow) Promotions Facebook Ads Offers (once you have enough fans) TIPS AND TRICKS; PODCASTs/ WEBINARs ; We find these convert very well as opt-ins, and have been consistently the preferred method of content delivery. TRY; Including the date and title in your cover page, but no calls to action (then click to listen through an App) TRY; Adding descriptions to photos; drives out into newsfeed, e.g. -For more tips and tricks signup here- Always include hotlink!

Once through the App, this allows for traffic directed to website/ newsletter/ subscriptions etc

Small Business Digital Marketing Strategy

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At this time, even at this particular moment, Small Enterprises have a economic system where they have to adapt to be able to thrive. Or, more appropriately, to even keep their doors open. If you’re among those business people that think:

“My company won’t take advantage of being online.”

“I have to be online, however i don’t understand how and i also don’t possess the time.”

“These new trends (like Facebook and twitter) aren’t here to remain; I won’t be worried about them.”

“Who cares about Google? I don’t have to be listed and ranked inside.”

and thus a lot more…

…You will want to read through every word in this article.

The company environment has shifted and also to reach your clients and target market, at this point you have to go to where they may be: online. This scares most business people given that they do not know how that’s done. And that’s what I’d like to speak to you about today.

At Green Apple Sales, we realize how it’s done and also have helped numerous businesses take advantage of this potentially exponential growth by tapping in to the digital marketing strategies which are making and breaking businesses at this time.

Solid Web Presence

You understand how inside a mall, for instance, people come there simply to walk around and check out stores and when they enjoy the appearance of one they stop in? The concept behind this really is that stores in malls are positioning themselves to become subjected to all of that “mall traffic”… They’re putting themselves before individuals who may be curious about the things they have. Sure, not everybody that would go to the mall stops at each store, but each store will attract a target crowd.

Essentially, that hasn’t changed using the rise from the digital business marketplace; however, the way you position you to ultimately your target crowd is becoming more challenging.

To get an effective web presence, you need to optimize your website so it’s among the first sites that’s displayed whenever your customers look for you in the search engines (or even the other major search engines like google). This is known as Seo (SEO), which I’ll be covering very in-depth inside a later post.

Digital Marketing Plan

After you’ve established your website and also have it ranked in the major search engines using SEO, then you need to concentrate on other ways of driving targeted traffic to your website. There are plenty of ways to get this done, and every one strategy – if applied correctly – could be a lead-generating powerhouse for the business.

Hitesh Sahni loves helping startups and small businesses build traffic, grow customers and generate profits through digital marketing solutions